Commercials
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This recent campaign from Verizon takes an angle on the issue that I applaud. Along with systematic exclusions of girls in STEM fields (discouragement at young ages in school, creating building toys for boys only), there are also mannerisms and cultural language we use and hear on a day to day basis that discourages girls from entering STEM fields. This commercial aims to point out just some of these instances and draw attention to the times and situations when they occur. Girls are just as capable as boys in these fields at young ages, but as they are steered away, they simultaneously begin to believe it is due to merit and not societal norms.
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This GoldieBlox commercial aired during the Super Bowl and quickly went viral. Blogs such as Buzzfeed applauded the company and the campaign for providing girls a visual example of what they can do and using a media that is typically so diminishing towards women to do it. Ads so rarely show women doing anything productive or intellectual, so to see one that not only women being creative and intelligent, but also to have these women be young girls was all the more powerful. This commercial showed that GoldieBlox was not just a toy company, but a real political campaign for change.
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